No one wants to click on a dead link right in the middle of a riveting story.
Keep your links functioning with:
Permalinks, Stable Links, and Digital Object Identifiers (DOIs) - Sometimes websites provide links that should always work with these names. You can often find these near the icons for sharing the page on social media or by clicking on the share button. DOIs look like this: https://doi.org/10.1109/5.771073