The 9th edition of Lind/Marchal/Wathen: Basic Statistics for Business and Economics, is a step-by-step approach that enhances student performance, accelerates preparedness and improves motivation for the student taking a business statistics course. The main objective of the text is to provide students majoring in all fields of business administration with an introductory survey of the many applications of descriptive and inferential statistics. The relevant approach taken in this text relates to the college students today as they will receive the information that is important to them in this class as well as their future careers. Understanding the concepts, seeing and doing plenty of examples and exercises, and comprehending the application of statistical methods in business and economics are the focus of this book. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.
The tools you need to manage and lead. Concise, practical, and based on the best available research, Essentials of Organizational Behavior: An Evidence-Based Approach, Second Edition equips students with the necessary skills to become effective leaders and managers. Author Terri A. Scandura uses an evidence-based approach to introduce students to new models proven to enhance the well-being, motivation, and productivity of people in the work place. Experiential exercises, self-assessments, and a variety of real-world cases and examples provide students with ample opportunity to apply OB concepts and hone their critical thinking abilities. A Complete Teaching & Learning Package SAGE Premium Video Included in the interactive eBook! SAGE Premium Video tools and resources boost comprehension and bolster analysis. Watch this video on Leadership and Motivation for a preview. Learn more. Interactive eBook Includes access to SAGE Premium Video, multimedia tools, and much more! Save when you bundle the interactive eBook with the new edition. Order using bundle ISBN: 978-1-5443-2108-0. Learn more. SAGE coursepacks FREE! Easily import our quality instructor and student resource content into your school's learning management system (LMS) and save time. Learn more. SAGE edge FREE online resources for students that make learning easier. See how your students benefit.
For one- or-two-semester courses in business statistics. Give students the statistical foundation to hone their analysis skills for real-world decisions Basic Business Statistics helps students see the essential role that statistics will play in their future careers by using examples drawn from all functional areas of real-world business. Guided by principles set forth by ASA's Guidelines for Assessment and Instruction (GAISE) reports and the authors' diverse teaching experiences, the text continues to innovate and improve the way this course is taught to students. The 14th Edition includes new and updated resources and tools to enhance students' understanding, and provides the best framework for learning statistical concepts. Also available with MyLab Business Statistics By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Note: You are purchasing a standalone product; MyLab Business Statistics does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Business Statistics, search for: 0135168465/ 9780135168462 Basic Business Statistics Plus MyLab Business Statistics with Pearson eText -- Access Card Package, 14/e Package consists of: 0134684842 / 9780134684840 Basic Business Statistics, 14/e 0134780604 / 9780134780603 MyLab Business Statistics with Pearson eText -- Access Card
Author Denis Collins shows how to design organizations that reinforce ethical behavior and reduce ethical risks using his unique Optimal Ethics Systems Model that outlines how to hire and train ethical employees, make ethical decisions, and create a trusting, productive work environment.
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions.Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. More examples from major regions and countries from around the world Broader background theory on usage differences of new digital media and extensive coverage of consumer behaviour A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.
Updated FALL 2018! Always The Newest Social Media Strategy Struggling with social media marketing for business? No likes, comments and clicks, no matter what you try? Feeling overwhelmed or just don't even know where to begin? This book will help. The key to success on social media is to build a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals - like increasing website traffic, delivering top customer service, or making sales. And that's what you'll learn in 500 Social Media Marketing Tips. 500 Social Media Marketing Tips is your guide to social media success for business, featuring hundreds of actionable strategies for success on Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, and more! READ 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business. The goal of this book is simple: I will show you how to build and grow a successful social media marketing strategy for your business. Unlike other books on the subject, 500 Social Media Marketing Tips is uncluttered and concise to ensure that you'll take away something valuable every single time you read, whether it's for five minutes at breakfast, half an hour on your commute, or all day at the weekend! You will learn: Why Every Business Needs A Social Media Marketing Strategy The Key Foundations For Every Successful Social Media Marketing Plan The Most Effective Content to Share on Social Media (And How to Make It) Hundreds of Tips to Grow Your Audience and Succeed on All The Biggest Social Networks: Facebook, Twitter, Instagram, Snapchat, Pinterest, Google+, YouTube, and LinkedIn. How to Use Blogging to Underpin and Drive your Social Media Marketing Efforts Plus: Access to Over 250 Social Media Marketing Video Tutorials and FREE Monthly Book Updates Forever (Kindle version only) Ready to Kick Start Your Social Media Marketing? Join over 80,000 people are already using 500 Social Media Marketing Tips to make the most of everything social media has to offer your business. Buy now to stop worrying and, in no time, start seeing the benefits that a strong social media strategy can deliver. Scroll to the top of the page and select the "buy now" button.
What do Apple, Coca Cola, Google, Wal-Mart and Dow Chemical have in common? Aside from being a few of the nation's largest employers, they are among the nearly 400 companies to file an amicus brief with the Supreme Court in the seminal Obergefell v Hodges case explaining that discrimination against LGBT people was harmful to business. Legal scholar Carlos Ball tells the story of how LGBT rights activism aimed at corporations during the twentieth century helped turn them from enterprises either indifferent to or openly hostile toward LGBT equality and into reliable and powerful allies of their movement. From the street protests, "zap actions," and boycott of the Coors Brewing Company in the 1970s, the AIDS activism directed at pharmaceutical companies in the 1980s, and the push for nondiscrimination policies and domestic partnership benefits in the 1990s, LGBT activism changed corporate America's understanding and treatment of LGBT people. By the time LGBT rights issues exploded onto the national scene in the 2000s, corporations were frequently and vigorously promoting LGBT equality both within their own institutions and in the public sphere. At a time when the LGBT movement is facing considerable political backlash, The Queering of Corporate America complicates the narrative of corporate conservatism, and provides insights into the future of the legal, political, and cultural implications of this unexpected relationship.
NEW YORK TIMES BESTSELLER * When did America give up on fairness? The author of Fantasyland tells the epic history of how America decided that big business gets whatever it wants, only the rich get richer, and nothing should ever change--and charts a way back to the future. "The one book everyone must read as we figure out how to rebuild our country."--Walter Isaacson, author of Steve Jobs and Leonardo da Vinci During the twentieth century, America managed to make its economic and social systems both more and more fair and more and more prosperous. A huge, secure, and contented middle class emerged. All boats rose together. But then the New Deal gave way to the Raw Deal. Beginning in the early 1970s, by means of a long war conceived of and executed by a confederacy of big business CEOs, the superrich, and right-wing zealots, the rules and norms that made the American middle class possible were undermined and dismantled. The clock was turned back on a century of economic progress, making greed good, workers powerless, and the market all-powerful while weaponizing nostalgia, lifting up an oligarchy that served only its own interests, and leaving the huge majority of Americans with dwindling economic prospects and hope. Why and how did America take such a wrong turn? In this deeply researched and brilliantly woven cultural, economic, and political chronicle, Kurt Andersen offers a fresh, provocative, and eye-opening history of America's undoing, naming names, showing receipts, and unsparingly assigning blame--to the radical right in economics and the law, the high priests of high finance, a complacent and complicit Establishment, and liberal "useful idiots," among whom he includes himself. Only a writer with Andersen's crackling energy, deep insight, and ability to connect disparate dots and see complex systems with clarity could make such a book both intellectually formidable and vastly entertaining. And only a writer of Andersen's vision could reckon with our current high-stakes inflection point, and show the way out of this man-made disaster.
The 'shale revolution' in oil and gas made possible by fracking technology, but not without controversy, has transformed the American economy, giving the United States unprecedented leverage in the world while putting an end to the 'era of shortage'. Almost overnight, and without many Americans realising it, the United States has become the world's number one energy powerhouse. Yergin brilliantly reveals and explains the 'new map' to show the great energy and geopolitical transformations looming for Americans and the world -- at the very moment they influence the 2020 U.S. presidential election.
The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of These Truths, came across the company's papers in MIT's archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley.Founded in 1959 by some of the nation's leading social scientists--"the best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sun"--Simulmatics proposed to predict and manipulate the future by way of the computer simulation of human behavior. In summers, with their wives and children in tow, the company's scientists met on the beach in Long Island under a geodesic, honeycombed dome, where they built a "People Machine" that aimed to model everything from buying a dishwasher to counterinsurgency to casting a vote. Deploying their "People Machine" from New York, Washington, Cambridge, and even Saigon, Simulmatics' clients included the John F. Kennedy presidential campaign, the New York Times, the Department of Defense, and dozens of major manufacturers: Simulmatics had a hand in everything from political races to the Vietnam War to the Johnson administration's ill-fated attempt to predict race riots. The company's collapse was almost as rapid as its ascent, a collapse that involved failed marriages, a suspicious death, and bankruptcy. Exposed for false claims, and even accused of war crimes, it closed its doors in 1970 and all but vanished. Until Lepore came across the records of its remains.The scientists of Simulmatics believed they had invented "the A-bomb of the social sciences." They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions, leaving people all over the world, long before the global pandemic, crushed by feelings of helplessness. This history has a past; If Then is its cautionary tale.
Break the cycle of surface-level change and failureHow do leaders become clearer as complexity increases? We live in a world where decisions require judgment, getting people on board, drawing on local knowledge, ingenuity, and commitment. As leaders, how do you get beneath surface-level change to tackle complex challenges with depth and clarity. Nuance is the answer. Michael Fullan returns with an eminently readable, compelling and practical guide on the three habits of nuance: joint determination, adaptability, and culture-based accountability. Learn how you can: Combine the power of networks and humanity to get to desired destinations Embrace complexity and understand context to develop better judgmenChange the culture of your organization to harness the forces of nuance Develop quality change that sticks