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MKT 333 - Marketing Research

Business Liaison Librarian

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Kieran Ayton
Adams Library Room 404

Sub Shop Assignment

Sub Shop sandwichThe subject for all teams will be sub shops and what consumers like about them etc.  The survey (with mock data provided) involves comparisons to other sub shops and questions on price, location, speed, ingredients, freshness of vegetables and meat, variety, cleanliness, taste, selection of side items like cookies, etc.  

We will look at:

  • How do you do find secondary research on your topic? 
  • How do you find valid data sources?

Find Sub Shop Industry

NAICS Code 7225 is the Main Classification for Restaurants and Other Eating Places

  • 72251 Restaurants and Other Eating Places 
  • 722511 Full-Service Restaurants
  • 722513 Limited-Service Restaurants
  • 722514 Cafeterias, Grill Buffets, and Buffets
  • 722515 Snack and Nonalcoholic Beverage Bars

722513 Limited-Service Restaurants

Illustrative Examples:

  • Delicatessen restaurants
  • Pizza delivery shops
  • Family restaurants, limited-service
  • Takeout eating places
  • Fast-food restaurants
  • Fast casual restaurants
  • Takeout sandwich shops
  • Limited-service pizza parlors