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MKT 333 - Marketing Research

Assignment

Sub SandwichThe subject for all teams will be sub shops and what consumers like about them etc.  The survey (with mock data provided) involves comparisons to other sub shops and questions on price, location, speed, ingredients, freshness of vegetables and meat, variety, cleanliness, taste, selection of side items like cookies, etc.  

We will look at:

  • How do you do find secondary research on your topic? (This would be existing information on your topic that your summarize and synthesize)
  • How do you find valid data sources?

NAICS Codes (For Secondary Research)

NAICS Code 7225 is the Main Classification for Restaurants and Other Eating Places

  • 72251 Restaurants and Other Eating Places 
  • 722511 Full-Service Restaurants
  • 722513 Limited-Service Restaurants
  • 722514 Cafeterias, Grill Buffets, and Buffets
  • 722515 Snack and Nonalcoholic Beverage Bars

722513 Limited-Service Restaurants

This U.S. industry comprises establishments primarily engaged in providing food services (except snack and nonalcoholic beverage bars) where patrons generally order or select items and pay before eating. Food and drink may be consumed on premises, taken out, or delivered to the customer's location. Some establishments in this industry may provide these food services in combination with selling alcoholic beverages.

Illustrative Examples:

  • Delicatessen restaurants
  • Pizza delivery shops
  • Family restaurants, limited-service
  • Takeout eating places
  • Fast-food restaurants
  • Fast casual restaurants
  • Takeout sandwich shops
  • Limited-service pizza parlors