Skip to Main Content

MKT 333 - Marketing Research

Additional Data Sources

What Is Secondary Research?

Secondary research is data and insights that have been collected by other individuals or entities. Such as:

  • Government agencies
  • Trade associations
  • Scholars
  • Market research firms

Consumer Research Analysis Source Examples

Industry Research Source Examples

Types of Secondary Sources

  • Consumer information
  • Market information
  • Industry information 
  • Company information
  • Scholarly articles
  • News articles
  • Social media & web insights

Library Acquisitions & Collection Development Manager

Profile Photo
Lisa Underhill
Adams Library 203