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MKT 333 - Marketing Research

Spring 2023
Subjects: Business and Economics Tags: advertising, marketing, marketing 333, mkt 333

Additional Data Sources

City-Data
Compiled data from various sources to create informative profiles of US cities.
DataUSA
Aggregator of US public data.
Pew Research Center
Opinion polling, demographic research, and more.

What Is Secondary Research?

Secondary research is data and insights that have been collected by other individuals or entities. Such as:

Government agencies
Trade associations
Scholars
Market research firms

Consumer Research Analysis Source Examples

American Time Use Survey
Measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
Consumer Expenditure Surveys
The CE program provides data on expenditures, income, and demographic characteristics of consumers in the United States.

Industry Research Source Examples

Annual Retail Trade Survey
(ARTS) produces industry-level estimates of sales, expenses, and more for the U.S. retail sector.
U.S. Census Bureau Business Data
Serves as the benchmark for current economic activity at the local, state and national level.
Valuation Resources
Industry and business information geared towards business valuation.

Types of Secondary Sources

Consumer information
Market information
Industry information
Company information
Scholarly articles
News articles
Social media & web insights

Library Acquisitions & Collection Development Manager

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Contact:

Adams Library 203

401-456-9651

Subjects: Business and Economics, Computer Information Systems, Mathematics

Last Updated: Feb 7, 2023 9:24 AM
URL: https://library.ric.edu/mkt333
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Subjects: Business and Economics

Tags: advertising, marketing, marketing 333, mkt 333