Secondary Research Sources - MKT 333 - Marketing Research - James P. Adams Library at James P. Adams Library

MKT 333 - Marketing Research

Spring 2024 Subjects: Business & Economics Tags: advertising, marketing 333, marketing, mkt 333 Subjects: Business & Economics Tags: advertising, marketing 333, marketing, mkt 333
Subjects: Business & Economics Tags: advertising, marketing 333, marketing, mkt 333

Additional Data Sources

City-Data
Compiled data from various sources to create informative profiles of US cities.
DataUSA
Aggregator of US public data.
Pew Research Center
Opinion polling, demographic research, and more.

What Is Secondary Research?

Secondary research is data and insights that have been collected by other individuals or entities. Such as:

Government agencies
Trade associations
Scholars
Market research firms

Consumer Research Analysis Source Examples

American Time Use Survey
Measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
Consumer Expenditure Surveys
The CE program provides data on expenditures, income, and demographic characteristics of consumers in the United States.

Industry Research Source Examples

Annual Retail Trade Survey
(ARTS) produces industry-level estimates of sales, expenses, and more for the U.S. retail sector.
U.S. Census Bureau Business Data
Serves as the benchmark for current economic activity at the local, state and national level.